Commissioning Letter, Letter of Responsibility (LOR), Pull Letter
Commissioning Letter, Letter of Responsibility (LOR), Pull Letter
If you are a freelance stylist who is not well known, the PR will usually ask for a commissioning letter from the magazine. This not only proves you are working for that magazine or company but also assures the PR that the magazine covers you for insurance purposes if the samples go missing or get damaged.
The letter needs to be on the magazine’s headed paper and signed by the editor.
It will confirm that you are shooting a story for that magazine with a specified season and the date the shoot will take place and be published. It should also state that the magazine takes full responsibility for loss of or damage to samples.
The letter should be included with every email to each PR contacted when requesting samples. Here is a sample template:
Example of an LOR from an editor.