Receiving Call-ins Checklist
x When samples arrive, each item will be in a bag or box. There should be a
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Working with PRs
One of the most important things you will need to do as a stylist is to build up good relationships with PRs. Public Relations (PR) is a core element of the fashion industry. Fashion PR agencies work with designers to promote
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INTVW: PR & Marketing Director - Siim Kohv
What are the key things you have to consider when lending to a stylist?
That is one of the most difficult parts of the job. You might know a stylist for years who becomes quite a good friend, then suddenly they have been hired to do
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Who Are You Working For?
When you start working as a fashion stylist, it is crucial to know from the outset both who is the client and who has hired you for the job (this will often be the photographer), and to listen to their opinions and requirements. Some clients play a more active role in the creative team than others – for example, if the client is a high-profile brand,
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