Returning Samples to PR’s

Returning Samples to PR’s or Shops

x Collate all dockets together.

x Organise all the clothes into the correct bags or boxes. Sending a sample back to the wrong PR is costly and it is difficult to work out who it was sent to.

Receiving Call-ins

Receiving Call-ins Checklist

x When samples arrive, each item will be in a bag or box. There should be a

Covering Letter / Email to the PR

The email you send to a PR when requesting samples should include the names of the stylist, magazine and photographer, the date of the shoot and its the

Appointments With PRs

If you prefer to see and select actual garments from a PR, you will need to make an appointment with the relevant PR to pull the items of clothing. If your job is for a fashion editorial and the magazine is new, always bring a co

Call-ins

Call-ins are an essential part of the stylist’s job. You need to know who represents each fashion label and house – for example, you may be asked to call in four dresses from the internationally

Working with PRs

One of the most important things you will need to do as a stylist is to build up good relationships with PRs. Public Relations (PR) is a core element of the fashion industry. Fashion PR agencies work with designers to promote

Commissioning Letter, Letter of Responsibility (LOR), Pull Letter

If you are a freelance stylist who is not well known, the PR will usually ask for a commissioning letter from the magazine. This not only proves you are working for that magazine or company but also assures the PR that the magazine covers you for

Questions to Ask Before You Start to Prep

Prep means to prepare for a shoot. On a job you are allocated prep days – use the time to plan and be fully prepared. In order to start prepping, you will need the following information:

Call Sheets

The call sheet includes all the key shoot information on it – the names and contact information of the team members, location, date and time and

Pre-Production Meeting (PPM)

The PPM is designed for a team to come together before a shoot and make sure everyone knows what they are doing. This is where you will present the images of looks you have created, along with the mood-board and clothes bought, and brief the team about each look or story for the shoot. At the start of the meeting, everyone will introduce themselves with their first name and job title or department. Those present may include:

Following a Brief

Once you have successfully negotiated your terms and fee and confirmed the job (see last blog The Fashion Stylist’s Job), you will need to turn your attention to the brief you have been given by the client. This outlines what needs to be achieved and a good brief will state your goals clearly – it is your

The Fashion Stylist's Job - Receiving a Job Offer

The Fashion Stylist’s Job — Receiving a Job Offer

As a fashion stylist you are likely to receive a job offer from a picture editor, production company, director, photographer or agent. Whoever books you becomes your client for the duration of the job.

The client will call you to check your availability (pencil you in) for the dates of the shoot and they will ask for an estimate of your fees or day rate. It is important to understand the difference between fees, budgets and expenses.

A fee is your payment for the job you do.

A budget is what is