Returning Samples to PR’s

Returning Samples to PR’s or Shops

x Collate all dockets together.

x Organise all the clothes into the correct bags or boxes. Sending a sample back to the wrong PR is costly and it is difficult to work out who it was sent to.

Receiving Call-ins

Receiving Call-ins Checklist

x When samples arrive, each item will be in a bag or box. There should be a

Covering Letter / Email to the PR

The email you send to a PR when requesting samples should include the names of the stylist, magazine and photographer, the date of the shoot and its the

Appointments With PRs

If you prefer to see and select actual garments from a PR, you will need to make an appointment with the relevant PR to pull the items of clothing. If your job is for a fashion editorial and the magazine is new, always bring a co

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Call-ins

Call-ins are an essential part of the stylist’s job. You need to know who represents each fashion label and house – for example, you may be asked to call in four dresses from the internationally

Working with PRs

One of the most important things you will need to do as a stylist is to build up good relationships with PRs. Public Relations (PR) is a core element of the fashion industry. Fashion PR agencies work with designers to promote

Commissioning Letter, Letter of Responsibility (LOR), Pull Letter

If you are a freelance stylist who is not well known, the PR will usually ask for a commissioning letter from the magazine. This not only proves you are working for that magazine or company but also assures the PR that the magazine covers you for

INTVW: PR & Marketing Director - Siim Kohv

What are the key things you have to consider when lending to a stylist?

That is one of the most difficult parts of the job. You might know a stylist for years who becomes quite a good friend, then suddenly they have been hired to do

Questions to Ask Before You Start to Prep

Prep means to prepare for a shoot. On a job you are allocated prep days – use the time to plan and be fully prepared. In order to start prepping, you will need the following information:

Call Sheets

The call sheet includes all the key shoot information on it – the names and contact information of the team members, location, date and time and

Pre-Production Meeting (PPM)

The PPM is designed for a team to come together before a shoot and make sure everyone knows what they are doing. This is where you will present the images of looks you have created, along with the mood-board and clothes bought, and brief the team about each look or story for the shoot. At the start of the meeting, everyone will introduce themselves with their first name and job title or department. Those present may include:

The Fashion Stylist's Jobdanielle griffiths12 April 2020PPM, Pre-Production Meeting, Pre Production Meeting, courses for fashion, How to become a fashion stylist, Fashion Stylist's Handbook, fashion stylist skills, fashion stylist career, fashion stylist jobs, how to become a fashion stylist, fashion stylist salary uk, fashion stylist internships, fashion stylist london, fashion stylist coursesComment

Following a Brief

Once you have successfully negotiated your terms and fee and confirmed the job (see last blog The Fashion Stylist’s Job), you will need to turn your attention to the brief you have been given by the client. This outlines what needs to be achieved and a good brief will state your goals clearly – it is your

The Fashion Stylist's Job - Receiving a Job Offer

The Fashion Stylist’s Job — Receiving a Job Offer

As a fashion stylist you are likely to receive a job offer from a picture editor, production company, director, photographer or agent. Whoever books you becomes your client for the duration of the job.

The client will call you to check your availability (pencil you in) for the dates of the shoot and they will ask for an estimate of your fees or day rate. It is important to understand the difference between fees, budgets and expenses.

A fee is your payment for the job you do.

A budget is what is

INTVW: Stylist - Newheart Ohanian

A graduate of the prestigious Fashion Institute of Technology in New York, Newheart Ohanian began her career as a fashion designer, but after several years decided to embark on a career as a freelance fashion stylist.

How did you go about securing your first work contacts?

Who Are You Working For?

When you start working as a fashion stylist, it is crucial to know from the outset both who is the client and who has hired you for the job (this will often be the photographer), and to listen to their opinions and requirements. Some clients play a more active role in the creative team than others – for example, if the client is a high-profile brand,

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Areas in Which a Fashion Stylist Can Work

Generally, a fashion stylist works either for one magazine on a permanent basis or freelance for a range of clients, magazines and fashion labels. Freelance stylists are often represented by an agent and may have an assistant or even a team of people working under them. In this job you can..

What Is a Fashion Stylistdanielle griffiths8 March 2020Fashion Stylist, Fashion Work, Fashion stylist courses, courses for fashion, How to become a fashion stylist, Fashion Stylist's Handbook, fashion stylist skills, fashion stylist career, fashion stylist jobs, how to become a fashion stylist, fashion stylist salary uk, fashion stylist internships, fashion stylist london, fashion stylist coursesComment

What Is a Fashion Stylist?

A magazine shoot; a catwalk show; an advertising campaign. The images presented to the world by the global fashion industry appear seamless and effortless, conveying beauty and aspiration. In fact, though, what you are seeing is the culmination of a long and complex process. The hard work has already been done, behind the scenes, by a team of artists, at the heart of which is a fashion stylist.

What Is a Fashion Stylistdanielle griffiths1 March 2020Vogue Stylist, Fashion stylist courses, courses for fashion, How to become a fashion stylist, Fashion Stylist's Handbook, Career In Fashion, What Does a Fashion Stylist Do?Comment

Is It Worth The Investment?

Is the Self-Starter Programme worth the investment?

Quite honestly, from my point of view, yes!

But seriously – if you are asking yourself this, it is because you are not ready to invest, not just in the course, but also in your own future.

I know there are college courses, University courses, and numerous academies' short courses, out there - and some of them teach really great styling courses.

But have you been given that strategy, that plan…

danielle griffiths18 October 2019Fashion Stylist, Self-Starter Programme, Fashion, Fashion clients, Stylist, Stylists, Paying for the Privilege, Bread&Butter jobs, Fashion Debt

Why is it important to find a niche?

It's really hard to make this job work.

Mainly it's to do with clients –– getting them, holding on to them, getting paid by them, and of course doing the job for them.

It's a long process from start, to...start, to start.... to finish –– having to do the whole process again and hopefully again just to keep the work coming in.

danielle griffiths28 September 2019Niche, Fashion Work, Fashion clients, clients, Advertising jobs, The Highs & The LowsComment

The struggle is real - for a stylist anyway...

The problem though is, us.

Why?

Barely any of us talk to each other about how to do the job. Because the industry is by its nature competitive. Because we don’t often need to work together, especially if you are freelance. Freelance stylists are a solo